2. How Do We Use Your Information?
When we collect and use your personal information, we may do so for the following purposes:
Providing and Improving Our Website, Services, and Products. We may collect and use your personal information to improve our website and services, or tailor the content on our websites. Such use is necessary for our legitimate interest in improving our website and services and in understanding how they are used. Furthermore, we may ask for your consent or provide an opt-in to post certain personal information on our websites (e.g., for testimonials). This may include sharing personal information with business partners to analyze statistics, trends, behaviors, and other information to improve our websites and services.
When you place orders on our website, we will need to collect certain information from you to provide you with the services or products you order.
Emails From Third-Parties. We may use and share personal information to send users offers and information from third-parties offering products and services in a similar space. This may come in the form of a contest, giveaway, or product advertisement. In such examples, we may request your consent or provide you with an opt-in for such use and sharing.
Keeping Our Services Operational, Safe, and Secure. We may use your personal information to debug our website, and for safety and security purposes, including sharing your information for such purposes. We do so because it is necessary to pursue our legitimate interests in ensuring the security of our website and users, including you.
Service Providers. We may engage certain third-party companies and individuals (including payment processors and advertising and marketing partners) as necessary to operate our website and to provide the products and services available on it. Our engagement of service providers may be necessary for us to provide the products and services available on our website.
Liabilities. We may use and share personal information to protect PPM Technologies, our users, or others to take precautions and protect against liability, third-party claims, allegations, investigations, abusive and unlawful uses, and other forms of liability.
Disclosure for Business Purposes. In the last 12 months, we have disclosed the following categories of CCPA personal information for our business purposes: identifiers and commercial information. Our business purposes for disclosure include auditing PPM’s website to understand how consumers use the website; detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity; performing services on behalf of PPM’s business, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing advertising or marketing services, providing analytic services, or providing similar services on behalf of the business; and debugging to identify and repair errors in the website.
“Sale” of Personal Information. We have not sold any personal information over the past 12 months, as the term “sold” is defined under the CCPA.